• A unique, easy-to-use application that delivers local media coverage for a wide range of companies and organizations by creating and distributing "localized" press releases.
   
• A cost-effective way to generate press releases about "local" company news including: grand openings, community involvement and employee recognition.
   
• An efficient tool that enables you to strengthen your relationships with your franchisees/dealers/outlets while increasing your exposure to potential customers.

• eNR Services works with you to develop press releases that contain local content including statistical data, contact information and customized headlines.
   
• By leveraging one of the industry's leading media databases, your press releases are sent to a targeted list of community-based media.
   
• eNR Grassroots PR™ Online - Allows you to select  a template and quickly create a targeted media distribution list, by congressional district, zip code, or use of a pre-created media list.
   
• Grassroots Newswire™ - Allows you to upload a press release for distribution to a local media list. In addition, Grassroots Newswire™ compiles and resends press releases to each local media site nationwide, providing press releases with ongoing exposure to the media.
   
• All press release projects are tracked for effectiveness and the results are reported to you.

There are 261 dailies in the U.S.
with circulation over 50,000.

There are 1,431 community dailies in
the U.S. with circulation under 50,000.

• It's simple - The local media needs local news.
   
• Community-based media is eNR's specialty - eNR Grassroots PR™ targets local media outlets within individual communities, and provides localized press releases featuring community news.

• eNR Grassroots PR™ generated more than 170 million local media impressions in 2005.
   
• The eNR media database contains more than 200,000 individual journalist records from more than 50,000 distinct media outlets (print, online and broadcast) across the U.S. and Canada.
   
• The combined circulation of the daily and weekly newspapers in the eNR database is over 206 million.
   
• Local news impacts your business. Eighty-five percent of news clips eNR generated come from daily and weekly papers with circulation under 50,000.

There are 6,704 community weeklies
in the U.S. with an average circulation
of 7,500 and that doesn't even include
local radio and TV.

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